Casestudy of just-bring.it - coreBean


We all know the story. We start our fitness and sporting endeavours with the best of intentions to see it through. No matter how much you enjoy something however, your motivation can still wain, meaning we don’t reach those lofty expectations. Enter just-bring.it* – a daily fitness motivation App.

After the initial project was designed to fill a personal need, it started as a simple WhatsApp messaging service with a small user base. As it grew some traction, we decided to flesh out the concept into an App and Web-Service.

The original founder and I collaborated with a few developers to make the concept a reality. The App has been released to the iTunes Store with an Android version expected to be completed soon. You can however follow the Facebook page as well.

We wanted to keep the App very clean and simple, with the focus on the words and the accompanying image. The free version will allow users to receive one motivational message and image per day, but a more fully featured paid version is in the works.


  • Concept
  • Design
  • Artwork
  • Marketing


  • Adobe Illustrator
  • Adobe Photoshop
  • Coda

* As of November 2017, the App and website was decommissioned
Photos supplied and approved by various free stock libraries and active users of the App